Studies

Mood, Awareness, and Product Evaluation
Gerald J. Gorn, Marvin E. Goldberg and Kunal Basu

Purchase occasion influence on the role of music in advertising
Mark I. Alpert, Judy I. Alpert and Elliot N. Maltz

The effects of music, wait-length evaluation, and mood on a low-cost wait experience
Michaelle Ann Cameron, Julie Baker, Mark Peterson and Karin Braunsberger

The impact of music on consumers’ reactions to waiting for services
Michael K. Hul, Laurette Dube, Jean-Charles Chebat

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